How to Protect Yourself From Identity Theft & Corporate Hacking

During the month of June, the professional networking site LinkedIn got hacked. The website has over 161 million users, and a hacker published over six million passwords without usernames to prove his technological prowess. And what were the most common passwords? Confounding, obscure words such as “link,” “1234,” “princess,” and… “monkey.” Obviously, some LinkedIn users are not NSA-level security experts.

But it’s a problem that trickles up to the executive level. Less than a year ago, the hacker group Anonymous broke into the data of “global-security consulting firm Stratfor” and a follow-up investigation revealed that even the top leaders of a global intelligence company used weak passwords! Anonymous got a hold of information like credit card details and private email addresses from Statfor’s clients including Bank of America, Wells-Fargo, Sony, Google, the United Nations, and the U.S. military.

Links You Can Use: October 1-5

Is "a few weeks" too short a time for maternity leave? Does the convenience of mobile devices outweigh their possible security risks? When it comes to violent workplace incidents, are there always warning signs or do people "just snap?" All these questions—plus more—get addressed in this week's Links You Can Use.

Yahoo's CEO Marissa Mayer announced she would take only a few weeks of maternity leave, and one blogger weighs in on whether this level of commitment would set unrealistic expectations for working mothers. (Slate Blog)

Employees bringing their own mobile devices to work may be convenient, but the practice comes with certain security risks. This article outlines the pros and cons. (BusinessWeek)

The average number of doctor visits per year has gone down in the past decade, which can be attributed to population trends and access to health insurance. (New York Times)

Workplace violence has become a growing concern due to a recent flurry of incidents involving disgruntled employees. Check out this interview with a psychiatrist on the subject, as well as our own expert opinion about identifying early warning signs for disturbing or inappropriate behavior at work. (CBS News)

Interested in improving your communication skills? Here are three great tips for "managing transactions, developing relationships, and handling crises." (Sustainable Business Forum)

* The opinions expressed at these linked websites do not reflect the opinions of Harris, Rothenberg International, Inc. (HRI). HRI is not responsible for the accuracy of any of the information reflected on these sites.

Effective Email Marketing: How to Avoid the Trash Bin & Get What You Want

Email marketing campaigns are a great way to let people know about a new product, service, or event; to have them sign up for a newsletter; donate money, etc. However, not all organizations make the best use of this method and execution is poor.

People have various reasons for not reading emails. To prevent your email from getting discarded without a glance, here are some tips to maximize the number of conversions.

(In case you don’t know, a conversion is when an email recipient heeds your call-to-action; it is distinct from the response to the offering itself. In other words, the conversion rate tells you how well people reacted to the campaign, and the sales or number of sign-ups tells you how many people responded to the offering.)

To increase your conversion rate, just follow these steps: 

Links You Can Use: September 24-28

Sometimes, even with a fancy smartphone or tablet lying around, nothing beats a pen and pad of paper. But advances in technology are definitely causing some office items to get phased out. LinkedIn has a fun infographic showing survey participants' opinions of which common workplace objects they think are becoming extinct.

Speaking of LinkedIn, check out a great slideshow below about 12 underrated features that are available on the business networking site and app. In other news, discover whether there is a certain time of day where people are most productive, how reading hand signals can help you understand a speaker's state of mind, and some essential email marketing tips. All this and more in this week's Links You Can Use.

Are tape recorders and rolodexes becoming extinct in the office? Will they be replaced by more technologically advanced tools like cloud storage? (LinkedIn)

LinkedIn has over 33 million members, so chances are you're on it. But did you know about these 12 cool features available from the website and app? (CIO)

Study: Communicating Benefits to Employees? Better Do It in Person

We've already shared with you that employees have trouble understanding their benefits. But has there been research done to reveal solutions to the problem?

Gallagher Benefit Services recently released its 2012 Benefit Plan Report, which includes information based on a survey of 264 regional employers employing over 135,000 people.

Many interesting topics were discussed; this post focuses on one in particular: Methods used by employers to communicate benefits to employees and their perceived levels of effectiveness.

The methods used are not surprising. Email tops the list with 95.4% of respondents utilizing it to tell employees about their benefits; group employee meetings follow at 81.8%; and webcasts come in last at 40.5%. But what is surprising, at least to this blogger, is how little faith the respondents have in any of the mediums used.

Only one method received a “very effective” response of over 25%: one-on-one employee meetings, at 42.1%. In terms of combined “very effective” and “effective” responses, only one method received over 80%—again, one-on-one employee meetings. These are the methods that received a combined total of over 50%: