Links You Can Use: November 12-16

Find out how to establish a cohesive work culture, how to "manage up" when a supervisor seems difficult, and why it's best to have zero expectations about privacy when using work email. All this, and more, in this week's Links You Can Use.

What's the most important thing in establishing a culture at work? One expert says it is the people you choose to hire and offers tips on selecting candidates. (Chicago Tribune)

A clinical psychologist offers advice on how to "manage up," especially when dealing with difficult bosses. (American Psychological Association)

How to Protect Yourself From Identity Theft & Corporate Hacking

During the month of June, the professional networking site LinkedIn got hacked. The website has over 161 million users, and a hacker published over six million passwords without usernames to prove his technological prowess. And what were the most common passwords? Confounding, obscure words such as “link,” “1234,” “princess,” and… “monkey.” Obviously, some LinkedIn users are not NSA-level security experts.

But it’s a problem that trickles up to the executive level. Less than a year ago, the hacker group Anonymous broke into the data of “global-security consulting firm Stratfor” and a follow-up investigation revealed that even the top leaders of a global intelligence company used weak passwords! Anonymous got a hold of information like credit card details and private email addresses from Statfor’s clients including Bank of America, Wells-Fargo, Sony, Google, the United Nations, and the U.S. military.

Guidelines for Basic Digital Etiquette

While no one necessarily expects you to leave your phone at home or at your desk in this increasingly connected world, it’s not unreasonable that your colleagues expect that it will be set to silent and you won’t spend the entire meeting updating your Facebook status, texting, and tweeting.

It’s true that technology has drastically changed the rules for the workplace, but that doesn’t mean there are no rules—expectations about common courtesy still exist.

Guidelines for Basic Etiquette

Respect screen privacy. When approaching someone’s cubicle, stand to the side until they acknowledge you. Or come back if they seem busy. Avoid standing behind them—or hovering while they finish phone calls.

It Pays to Be Extremely Cautious

On the Inc.com website, Eliza Browning, vice president of Crane Digital, recently wrote “Business Etiquette: 5 Rules That Matter Now.” I was particularly struck by number 3, “Observe the 'Elevator Rule,'” in which she wrote:

When meeting with clients or potential business partners off-site, don't discuss your impressions of the meeting with your colleagues until the elevator has reached the bottom floor and you're walking out of the building. That's true even if you're the only ones in the elevator.

Call it superstitious or call it polite—but either way, don't risk damaging your reputation by rehashing the conversation as soon as you walk away.

She makes a very good point, but she could have taken it even further. It pays to be extremely cautious. It pays to assume people are listening. It pays to believe that walls are thin. It pays to treat all of your gossip and criticisms as highly classified material. And here’s why...

Tips for Building an Online Personal Brand

Do you have a Facebook, Twitter, or YouTube account? Do you blog? Have you ever “Liked” an article on a news or media site or commented on an article using your real name?

If you have, you have an online personal brand. Your virtual footprint gives people a picture of who you are, what you care about, and what your values are—that is, your brand. It includes anything that might show up in a search, including where you went to school, articles you may have published, clubs you may have joined, and so on.

And your personal brand may have quite a lengthy history. Take a minute to type your name into a search engine. Those results are your brand’s first impression. Would you want a potential employer to judge you by it?